Unlocking Marketing Potential — Elevating an Organization’s Signature Event

Case Study

Posted by The destiny Lab team, 05/05/2025.

Through cohesive branding, a refreshed website, and targeted digital campaigns, we helped the Earl B. Gilliam Bar Foundation elevate its 48th Annual Gala — resulting in record-breaking ticket sales, increased engagement, and a stronger connection with the community.

Client: Earl B. Gilliam Bar Foundation

Industry: Nonprofit / Legal Community

Location: 48th Annual Scholarship & Awards Gala

Overview

The Destiny Lab was honored to partner with the Earl B. Gilliam Bar Foundation (EBGBF) to help bring their 48th Annual Gala to life through a comprehensive marketing strategy. Our work centered around modernizing their digital presence, enhancing the guest experience, and expanding their reach — resulting in a 145% increase in online ticket revenue and a deeper connection with the community.

The Challenge

To elevate the experience and visibility of this milestone event, EBGBF needed a refreshed marketing strategy and cohesive branding that would honor their mission while making the gala feel modern, memorable, and aligned with the California Love theme.

Our Approach

We delivered a 360° strategy tailored to amplify impact and drive engagement before, during, and after the event.

1. Gala Branding

We developed a cohesive, modern identity for the gala that blended the event’s California Love theme with EBGBF’s values and mission. This included:

• A dedicated landing page

• Targeted email campaigns

• Printed materials

• Social media visuals and content

Every element worked together to ensure a consistent and compelling brand presence across channels.

2. Website Revamp

We redesigned EBGBF’s website to better reflect their mission and engage visitors more effectively. The new layout emphasized:

• Easy access to event information, resources, and donation options

• Streamlined navigation

• A clear call to action for attendees and supporters

The Results

Record Sales & Reach

EBGBF saw a 145% increase in online ticket revenue, setting a new record for gala engagement and attendance.

Instagram Performance Boost

• 448% increase in interactions

• 535% increase in profile activity

• 522% boost in non-follower reach — all through organic growth.

Higher Website Traffic

Website sessions rose 65%, reinforcing EBGBF’s values and increasing audience engagement across platforms.

Conclusion

The success of the 48th Annual Earl B. Gilliam Bar Foundation Gala shows what’s possible when strong branding meets strategy with purpose. From a refreshed digital identity to a record-breaking event, The Destiny Lab is proud to have helped EBGBF amplify their sales, visibility, and community impact.

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