Satellite TV Provider Client. How MarTech Stack Optimization Helped a Client Save $350k Annually
- Angela Quach
- 4 days ago
- 1 min read
Case Study
Posted by The destiny Lab team, 06/28/2023.
At a Glance
The Destiny Lab optimized the social team workflow by addressing email thread issues, disconnected processes, and multiple platforms. With an efficient MarTech stack, streamlined workflows, and a resource center significant time and budget savings were achieved, while minimizing human errors with an automated system.
Challenges
The enterprise client was experiencing severe challenges that hindered performance and harmed revenue. These challenges encompassed decentralized processes and communication, repetitive tasks, the management of multiple platforms, and governance issues arising from numerous teams. Resolving these issues was crucial to drive success and boost the social team's productivity while enabling a more balanced work-life dynamic.
Solutions
To overcome the challenges, a fully customized system and a resource center were built using a leading project management system. TDL improved communication, eliminating the need for cumbersome emails. We provided tools for efficient task tracking and ensured deadlines were met, while being a cost-effective solution. Real-time updates and reports allowed for accurate measurement of project performance. This new system modernized workflows, improving efficiency and facilitating transparent handoff activities. With centralized communication and automated processes, TDL significantly boosted the social team's productivity while saving precious time and budget.
